The PGA Tour unveiled new nine-year U.S. media rights deals with existing partners CBS, part of ViacomCBS, and Comcast's NBC Sports and the Golf Channel, while making ESPN+, part of the Walt Disney Co., its streaming home. More details:
Under the nine-year deals, PGA Tour Live, the subscription video service that was launched in 2015, will live exclusively on the ESPN streaming service starting in 2022 and will be"dramatically expanded."
Added Monahan: "The nine-year deals will put us in a position to significantly increase player earnings, deliver more value to our tournaments and sponsors, and ultimately allow us to continue to grow our charitable footprint. Additionally, we are now able to reinvest in our sport in a way never before possible, including production, personnel and technology, and are well positioned to best serve and grow our fan base in the years to come.
The PGA Tour said it will "assume responsibility of the onsite production area and technical infrastructure each week, enabling the Tour to more efficiently aggregate, distribute and develop content for its various platforms worldwide." CBS and NBC will continue to use their own production and announce teams, led by their producers, directors and production personnel.
Said Pete Bevacqua, president, NBC Sports Group: "With more live golf coverage than all other U.S. media companies combined, our relationship with the PGA Tour also includes The Players and Presidents Cup, as well as elevating the PGA Tour Champions, Korn Ferry Tour and LPGA Tour via our world-class coverage."
ESPN+ has grown to reach 7.6 million subscribers as of early February. PGA Tour Live on ESPN+ will bring fans more than 4,000 hours of live streaming coverage annually as part of the base ESPN+ subscription.As part of its Strategic Alliance with the LPGA, the PGA TOUR also successfully negotiated rights agreements that will see the LPGA Tour continue as anchor programming on Golf Channel, along with expanded exposure for LPGA Tour events on NBC and CBS each year, beyond the U.S.
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