CBS and NBC have agreed to renew PGA Tour rights for nine more years, bolstering their live sports lineups until 2030. ESPN+ will also get access to a digital package of rights.
For the first time ever, the PGA Tour carved out a separate digital rights package for Disney's ESPN+. The tour's subscription video service PGA Tour Live, first launched in 2015, will now be a part of ESPN+. Disney paid about $75 million annually for the digital rights, according to two people familiar with the matter.
"Credit to the PGA Tour for putting a stake down in the direct-to-consumer game early," said Burke Magnus, ESPN's executive vice president of programming acquisitions and scheduling. As streaming services have added more content for prices largely under $10 per month, the PGA realized its standalone product was probably no longer a viable option, Magnus said.
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