Disney has declared sell-out of the approximately 60 to 70 commercial slots it sells in each year’s Oscars broadcast on ABC. The company sought $1.6M to $2.1M for a 30-second spot, a slightly lower range than in the past.
, a little more than 48 hours before the Sunday broadcast. The company sought $1.6M to $2.1M for a 30-second spot, according to a person familiar with the matter, a slightly lower range than in the past, potentially owing to the economy, or the event’s ratings declines in recent years. In 2022,, according to media buyers and other executives familiar with last year’s negotiations.
Leading sponsors of the 2023 broadcast in Pfizer; Rolex and Verizon. Other companies that intend to run commericals includd Allstate; Amazon XCM; Applebee’s; Audible; AutoDesk; Booking.com; Carnival; Paramount +; Chase; EJ Gallo; Constellation Brands; GSK; Henkel; Hulu; Hyundai; Intuit Turbo Tax; KDP Dr.
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