Disney Music Group's world is expanding this week with the company's first foray into podcasting.
films. The next set of podcasts is slated to debut in October, with another to follow in early 2020.
Sponsorship for For Scores is on the horizon, he notes, but it initially will launch without external ad dollars. "Down the road map, with popularity, we'll look for the opportunity to have sponsors. For now we're just keeping it self-promoting the other ways you can enjoy the music from these composers," he says.
In an interesting play for the consummate marketing powerhouse, For Scores isn't being overtly branded as a Disney product. But don't expect any slack in the marketing muscle. "We'll have some hand-to-hand-combat type of tactics with marketing materials at the convention itself, and we're going to be doing a lot more of that kind of out of home-type of marketing at places people who might be interested in this podcast might live," Snow says. Performing arts centers, college campuses and coffee houses are all on the short list for external outreach, as is a slew of digital advertising.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Disney Music Group Launches Composer Podcast SeriesDisney Music Group, in association with Treefort Media, will debut “For Scores,” a new podcast series featuring interviews with film and television composers from Disney, Marvel, Pixar,…
Baca lebih lajut »
Disney Plus: First Global Markets Get Launch Dates, PricingDisney will begin its international roll-out of Disney Plus on the same day – Nov. 12 – that the direct-to-consumer service launches in the U.S., with a push into Canada and the Netherlands, follow…
Baca lebih lajut »
The Most Popular Disney Princess In Every State Will Surprise YouWe want to be part of their world.
Baca lebih lajut »
How Disney and Shia LaBeouf helped one woman lose 90 poundsAfter Jay Ildaite's aunt died because of complications related to her weight, Ildaite was inspired to get healthier. Here's how Disney and Shia LaBeouf kept her motivated.
Baca lebih lajut »
Disney+ Launch Dates Set for Canada, Netherlands, Australia and New ZealandDisney's new streaming service will be available in the United States on Nov. 12.
Baca lebih lajut »
Disney streaming service to launch in Canada, Netherlands in NovemberWalt Disney Co said on Monday it will launch its Disney+ video streaming service...
Baca lebih lajut »