Start by understanding what the technology can do, then explore how it can be used to solve problems.
that aims to strengthen this value proposition by increasing the speed and efficiency of ordering groceries online. With this plugin, customers can receive recommendations for meals to prepare, and once they find something they like, ChatGPT will create a new Instacart order that automatically adds all the necessary ingredients.
To pursue this pathway for innovation, start by using ChatGPT without directing it toward any specific customer problems. This thought process can be challenging because most business training teaches us to be strategic thinkers and verify the importance of customer problems before spending any time developing solutions. However, starting with strategic goals like this can actually blind us to seeing ChatGPT’s potential for new and valuable applications.
For example, one of the core functions of ChatGPT is to interpret and generate natural language text that provides human-like responses to a wide variety of questions, prompts, and requests. Companies can use this function to enhance existing features of products or services that focus specifically on text-based interactions with customers.
. This tool not only helps students by guiding them through online videos and practice questions more effectively, but it can also help teachers by explaining teaching methods and designing lesson plans.. For emergent thinking, this first involves breaking down a value proposition into three core elements:The context in which customers are trying to accomplish those goalsOnce defined, the next step is to assess how ChatGPT’s core functions can help expand each element in new directions.
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