Jean and Kenneth Baik, co-founders of Dallas-based beauty dollar store Miss A, are stepping up store openings and plan to have 200 stores open over the next...
Miss A customers constantly ask how the retailer’s makeup, applicators and accessories can only cost a $1.
Since it started its business online in 2013 and then opened its debut store in Grapevine Mills in 2016, Miss A has had to win over shoppers asking “Is this a scam? How can this be just $1?” The hot pink teardrop-shaped makeup sponge applicators are often compared on social media with a $20 version sold at Sephora.
Inflation and supply chain-forced hikes in shipping costs have cut into profits. “It’s been very difficult the past few years, but we’ve pivoted and plan way ahead,” she said. “We just have to be alert, and we’re investing everything back into the company.” “Our goal is to be a national chain in the next three to five years with more than 200 stores,” said Baik, who’s 36.
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