Colleges and alcohol companies are increasingly becoming allies in trying to maintain interest in two products whose popularity is falling: football tickets and beer
There are still prohibition laws banning the sale of alcohol in many places in Arkansas, but the state university’s football stadium is no longer one of them. Beginning this fall, beer and wine will be sold in general seating areas of Razorback Stadium, where the announced attendance is down 14% over the past two years.
“I don’t know that someone is going to make a decision to come to a game just because alcohol is being served,” said Arkansas athletic director Hunter Yurachek, “but we just can’t take that chance anymore.”
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