The luxury brands have lost popular celebrity ambassadors after selling T-shirts that listed Taiwan, Hong Kong and Macau as being independent of China.
of the global luxury shopping market in 2018, according to Bain Capital, and designer brands are increasingly shifting their attention to the region’s young and wealthy consumers. : China represents a huge and growing share of the market for high fashion designs, luxury handbags and jewelry but American and European brands have made major blunders in reaching wealthy Chinese consumers.
Last year, Dolce & Gabbana sparked controversy after an advertising campaign showed a model struggling to eat a pizza and cannoli with chopsticks. The row was made worse after Stefano Gabbana . The brand, whose sales continue to struggle in China, became a target of China’s “cancel culture,” which sees consumers boycott the brand after a controversy made public on social media,Beijing's relationship with the self-ruling and democratic island of Taiwan has always been a fraught subject for international businesses but has become a flash point under the leadership of China's hardline president, Xi Jingping.
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