When Elon Musk’s reign of toxic chaos began, Christopher Bouzy didn’t just go looking for a rival place to post. He joined the crowded race to create one. (It got difficult.)
According to Bouzy, the Milan affair ended up a net win for Spoutible: The uproar had ironically made more people aware of the platform’s kindness-first mission, and daily sign-ups increased by 129 percent right after the drama petered out. I also noticed a groundswell of lavish praise for Bouzy—#BouzyDidIt trended on Spoutible, and fans created memes to celebrate his accomplishments.
But as if to underscore how polarizing Bouzy can be, an account called @Vootin proceeded to buck all the adulation by spamming out thousands of GIFs of a kitten on a motorcycle, each accompanied by slight variations of the hashtag #FuckCBouzy. Those profane hashtags quickly became the only ones trending in the Making Waves section on the site’s front page.
When I spoke to Bouzy about the incident the next day, he stressed that it would make the platform stronger in the long run. Spoutible would henceforth take additional steps to prevent sabotage, such as creating a blacklist of virtual phone numbers that scammers often use to circumvent verification procedures. And Bouzy was pleased that scores of Spoutible users had reported the spammer, resulting in @Vootin’s speedy banishment from the site.
Yet there was a trace of exhaustion in his efforts to cheerlead for Spoutible, and I eventually asked how his mental health was holding up as he dealt with all the venom being thrust his way. “Look, it’s not like I’m a robot and it doesn’t affect me in some way—I’m a human being,” he said. But he added that the public hate he deals with is balanced out by the supportive messages he receives in private, and those kind notes have given him the confidence to dig his heels in even deeper.
Bouzy said he hopes to recede into the background once Spoutible, which has some 240,000 registered accounts as of early June, is a bit more established—a plan welcomed by those who understand that potential users may balk at joining a platform whose controversial founder looms too large. Phil Schnyder, for one, is in favor of hiring an executive whose name will be attached to all of the company’s announcements, including the most mundane.
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