“It’s a huge turnoff.” Golf courses, water parks, even restaurants are trying out surge pricing.
AMC Entertainment Holdings Inc., the nation’s largest movie chain, said it is rolling out a new plan that adjusts prices
Some AMC cinemas in Europe already use the practice. Film fan Adam James Pollock, a food writer and cooking instructor based in Belfast, Northern Ireland, called premium movie seating “a bit ridiculous.” Melissa Harans Levenson said she didn’t like that prices for her exercise classes ‘kept changing all the time.’An organized budgeter, she said she disliked how the prices “kept changing all the time.”
It can be enough to make some golfers want to pitch their clubs. Reed Kremer, a 36-year-old corporate recruiter and passionate golfer, understands paying a premium at a high-end course, but is less forgiving when it’s a city course most people would think should be a bargain. He has seen courses offer tee times for $49 on a weekday afternoon in winter and drive them up to $75 in summer.
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The Frankenstein HBO Max/Discovery+ streaming platform reportedly has set its pricingWarner Bros. Discovery has reportedly set the pricing for its upcoming relaunch of HBO Max fit with Discovery+ programming. In a surprise twist, the newly combined streaming app will remain the same cost as HBO Max.
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