As Indian Prime Minister Narendra Modi begins his bid for a second term in office, Bollywood is playing a lead role in his campaign, endorsing him on-screen and off shilpajay tweetsfromnivi report IndiaElections2019
MUMBAI/BENGALURU - Early this year, a dozen of Bollywood’s biggest names took a private jet from India’s film capital of Mumbai to New Delhi for a private audience with Prime Minister Narendra Modi.
Modi asked filmmakers and stars to “talk about patriotism, and Indian culture and values,” in their films, said film producer Mahaveer Jain, who organised the Jan. 10 meeting.As people younger than 35 form nearly two-thirds of India’s population of about 1.3 billion, with more than 15 million voting for the first time in general elections that begin on Thursday, approval from the leading stars could be key.
“There is perhaps no politician in the history of Indian politics who has been able to create a celebrity outreach program like Narendra Modi,” said Joyojeet Pal, a University of Michigan professor who has analyzed Modi’s social media feed since 2009.
The film released the same weekend as “The Accidental Prime Minister”, based on an unauthorized biography of Modi’s predecessor, Manmohan Singh.
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