If Indian Prime Minister Narendra Modi wins this spring's general election,...
NEW DELHI - If Indian Prime Minister Narendra Modi wins this spring’s general election, as is widely expected, it will also be another massive victory for the marketing machine created to amplify Brand Modi into every Indian living room.
There is the recently launched “NaMo TV” dedicated to the 68-year-old leader, a Narendra Modi mobile app the party says has been downloaded by 100 million people, and a massive social media following across every major platform in India. The Hindu nationalist BJP itself claims to have more members than any other political party in the world.Modi is widely expected to be in a position to form a new government after the election, according to pollsters, with the big question whether he will win an outright majority or be forced into trying to form a coalition.
“He is doing three to four rallies every day. One rally would cover three to four constituencies,” said Vijay Chauthaiwale, who is in charge of BJP’s foreign affairs department. “The opposition is way behind the curve,” said a close aide to Modi who declined to be named as he was not authorized to speak with reporters. “Even before the official inauguration of the political campaign on March 28, he completed the first phase of campaigning. Now it’s the second phase.”
The BJP has indeed substantially increased its income and party membership in the past five years in power.
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