There may be a bit of an unusual method to the madness in how Barstool Sports has been getting its viral content up on social media faster than other media companies have been able to.
, the popular sports entertainment media brand has been using burner accounts in order to flout copyright laws to post copyrighted sports highlights and other viral content.
“A new investigation by The Daily Beast found over 40 more anonymous Twitter accounts that give every indication of being controlled by Barstool,” the report stated. “This network has laundered incalculable amounts of copyright-protected sports and entertainment videos and reaped billions of views over at least the last four years. For example: One anonymous account’s ripped video of The Weeknd’s Super Bowl LV performance racked up 36 million views for Barstool in less than 24 hours.
With the use of the burner accounts, the Daily Beast claimed, any potential repercussions would fall on the burner account and not on the main Barstool Sports accounts.
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