The minds behind the new Audible Original Breakthrough talk about creating the first-ever music competition series developed and launched exclusively as a podcast.
In Breakthrough, audiences follow five young musical artists – from aspiring professional singers to those who are more established in their careers – as they work through a series of challenges, trying to refine their crafts and find their voices as they learn from two of the industry’s best in Bareilles and Rowland.
AUSTIN, TEXAS – MARCH 10: Audible “Breakthrough” Series Stars Sara Bareilles and Daveed Diggs, Executive Producer of Original Music-Storytelling at Audible Preston Copley, and AT WILL MEDIA Founder and CEO Will Malnati Showcase the Art of Song and Spoken word at Audible Panel at SXSW on March 10, 2023 in Austin, Texas.
Another key difference between Breakthrough and other competition shows is that it leads with kindness. “We both felt very attuned to make this a kind show,” Bareilles says of her and Rowland’s decisions to sign on to the project, adding, “it’s so aspirational.” For Audible’s Preston Copley, Breakthrough is about lifting up musical hopefuls rather than putting anyone down. “There’s no one voted off so it feels like a celebration more than a competition,” says Copley.
And yet, beyond the creation of music, it is the uniqueness of Breakthrough’s intimate storytelling that will stay with listeners long after the episodes have finished. As a pioneer in its field, Audible is looking to leave an indelible mark on the art of narrative audio. “It’s a show about how to tell a story,” says Diggs.
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