Apple unveiled a new AR/VR headset at its annual developer conference—marking its largest product release since the Apple Watch in 2015.
Watch out, Zuckerberg.
The device is slated to be released early next year with a hefty price tag of $3,499—an arguably risky pricing strategy that’s sure to be prohibitively expensive for most consumers.“Vision Pro is a new kind of computer that augments reality by seamlessly blending the real world with the digital world," Cook said. "This is the first Apple product that you look through and not at.”
Unlike other AR/VR headsets, the Vision Pro is completely controller free. Users can use eye movements to scroll through menus and hand gestures in order to make certain actions. Meanwhile, the Vision Pro provides spatial audio and visuals that Apple claims will be able to replace desktop screens completely.Apple
“With Vision Pro, you’re no longer limited by a display,” Cook added, seeming to take a slight dig at Meta’s Quest 2 headset.
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