“Quality materials, beautiful design, and an Apple logo still don't seem to provide a reason why consumers would want this,” says one former Apple executive.
In a departure from tradition, Apple is still shipping the product, hoping developers and content programmers will brute force the company’s mixed reality dreams into the future. There will be plenty of use cases to start. The device can take computing everywhere,, giving you a screen to watch TV and movies wherever you are, along with potential gaming, fitness, and productivity applications.
“This launch may well define the state of Apple,” said Gartenberg. ”Is this a company that can still innovate beyond what competitors can do? Or is management a group of caretakers? Ones that have grown the company into trillions of dollars of shareholder wealth but doing so iterating on the devices, software, and services that Jobs brought to market.”
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