We drew the ultimate map of Southern culture
But a final answer remained elusive until we noticed just how many places on Airbnb advertise their “Southern hospitality” or their “Midwestern charm.”
It wasn’t as simple as searching listings for the word “Southern” — too many people say they’re in “Southern Oregon” or advertise their home’s “Southern exposure.” But we soon found that searching for phrases such as “Southern charm” or “Southern hospitality” would limit the results to true Southerners.
From there it gets dicier: West Virginia, Florida, Texas and D.C. are on the bubble. By our reckoning, hosts in those places are only about a tenth as likely to name-drop the South in their listings as are their friends in Mississippi, the most Southern state of them all.
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