Amazon is reportedly looking to expand its foothold in the grocery arena. That has implications not only for traditional grocers, but for consumers.
After all, shares of all three names dropped midday Friday when The Wall Street Journal, citing people familiar with the matter, reported: the e-commerce giant still strikes fear into corners of the market it seeks to enter.
The stores might see more of a no-line, no-checkout,"frictionless" payment-type format akin to Amazon Go stores, Morgan Stanley said. That could also come with the use of augmented reality and other"digital in-store experiences." "The news that a deep-pocketed player is expanding into physical grocery is certainly an incremental negative for food retail," Wells Fargo analyst Edward Kelly told clients.
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