Amazon moved Thursday to give brands the ability to"directly control and remove listings" from its website to improve the odds of catching counterfeit listings.
Amazon moved Thursday to give brands the ability to"directly control and remove listings" from its website to improve the odds of catching counterfeit listings.
Amazon has come under fire, especially from major brands, for not taking a more active role in fighting counterfeits. Though the company prohibits the sale of bogus goods on its platform, the e-commerce giant has been accused of reaping the rewards of those sales while shifting blame to the third-party merchants selling them.
As Amazon’s marketplace has been flooded with overseas merchants and manufacturers, it’s made it tougher to keep tabs on sellers peddling fake goods. Nick Hayek, chief executive of Swiss watchmaker Swatch Group, also has slammed Amazon, saying Chinese rival Alibaba is more committed to fighting fakes. Swatch had been in talks to sell some of its higher-end watches on Amazon, but the deal fell apart when Amazon refused to agree to active measures against counterfeits and unauthorized retailers, the Wall Street Journal reported.
“To the extent that any of this occurs, it could harm our business or damage our reputation and we could face civil or criminal liability for unlawful activities by our sellers,” Amazon wrote in the filing.
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