The CEO of Celonis, who won customers by sending them handwritten letters, just raised $290 million. Here's the deck he used to sell the AI tool now used by Uber, Airbus and Siemens.
is tough, so Alexander Rinke, co-CEO and co-founder of Celonis, tried a quirky way to cut marketing costs: send handwritten letters to would-be clients.
The plan worked. They sent 1,500 handwritten letters to executives of German businesses, dozens of which turned into solid sales leads. When a local broadcast station expressed interest in their tool, Rinke and his colleagues formed the startup in 2011. Each founder pitched in about $,5000 giving the company an initial investment of $15,000. "We bootstrapped for five years," Rinke said.
One of their goals was to help ease the burden of IT support teams, who often have had to deal with repetitive and sometimes confusing tasks.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
High tech-Japan uses AI in song to welcome PopeFew aspects of life escape the touch of high tech in cutting-edge Japan, includi...
Baca lebih lajut »
ZipRecruiter’s Paris Marron Says AI Needs More WomenFrom a career that began in documentary films, Marron is helping change the recruiting industry using AI
Baca lebih lajut »
Pony.ai
Baca lebih lajut »
Can A.I. ever replace human doctors? Health tech experts weigh inArtificial Intelligence is not even close to replacing the traditional patient-doctor relationship, experts at CNBC's East Tech West conference say.
Baca lebih lajut »
How three friends turned a college project into a $2.5 billion software unicornThe company just raised $290 million from investors including the CEOs of Qualtrics and Procore.
Baca lebih lajut »
European startups raise $30 billion in 2019 after Amazon, Sequoia mega-deals - Business InsiderEuropean startups are being flooded with cash thanks to mega-rounds and US giants hovering for deals
Baca lebih lajut »