SXM Media is one of the players scrambling to come up with something to replace the long-hated cookie.
every move online. While most smaller placeGoogle and Apple’s tech, others have started proposing cookie alternatives of their very own.
. Details on the project are sparse, besides the fact that SXM makes sure to note in its press release that it relies on “consented” user signals.terms of service agreement. This means that what these “consented” signals are are really anyone’s guess.about the release that at the very least, it would include the emails people use to sign up for apps like Pandora, along with any identifiers that are baked into the device they’re using to listen to their jams.
It’s worth nothing that SXM hasn’t always been the best when it comes to user data. Pandora, for example,
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