Enter the cow matrix.
You might remember our previous coverage about
. These VR headsets were claimed to help cows relax by offering them sun-filled views of green pastures so that the animals would be happier and produce more milk. Now, a farmer in Turkey is testing the same theory on his own cows. Izzet Kocak, a cattle breeder and rancher living in Aksaray, Turkey, has begun putting VR headsets on some of his cows to see if the animals would indeed produce more milk when they believe they're in a nice sunny setting outside rather than in a milking parlor.
Kocak said that he had to look for alternative ways to produce more milk after the rising fodder prices in Turkey. Before trying out VR goggles, Kocak said that he had played soothing classical music to his cattle. Speaking to, he said that"In Russia, cows were fitted with virtual reality goggles. We decided to try it in our own business. In the first stage, we trialed the virtual reality goggles on two of our animals. We monitored the process for about 10 days.
While the early results seem positive for the farmers, the process raises serious questions about ethical farming. Would more milk be worth putting animals in a bovine matrix where they have no perception of the real world ?
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