Clubhouse rose to prominence as a place for what amount to interactive podcasts. It hopes smaller, more personal audio chats will produce greater engagement on its app.
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The startup is introducing a new feature, Wave, an invite mechanism meant to make it easier to start these small, closed chats. Clubhouse has largely been known for hosting the opposite: large conversations, in which organizers lead the topics but can include anyone in the audience. But internal company research has shown greater engagement on the app through more intimate discussions, like the ones it hopes Wave will expand.
Clubhouse was one of the standout apps of the past year, particularly at the beginning of the pandemic when it offered a chance to connect with people during Covid lockdowns. On that success, it has raised over $300 million in funding, most recently at a $4 billion valuation, according to data from Pitchbook.
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