Get an inside look at all the exciting changes at Poshmarkapp.
In practical terms, the tool helps sellers understand who their shoppers are and determine next steps. They can address shoppers who, say, add a product to their cart but don’t complete the purchase by offering a promotion, or tempt repeat customers with styling advice or personalizing a bundle for them based on what they’ve bought or liked.
As a nascent effort, the company’s first to bring this sort of clienteling to its platform, My Shoppers still has room to grow. For instance, it doesn’t yet use machine learning or algorithm-driven recommendations for services, messaging or offers based on what it learns about shoppers’ preferences. These updates join a lineup of new features over the past year, including Bulk Listing Actions, Listing Videos, Seller Discounted Shipping and Style Tags, which allows users to shop by trend.
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