Brandy Melville, Birkenstocks, and Beach-Wave Hair: Inside the VSCO Girl Vibe Taking Over the Internet
, a photo editing and sharing tool famous for its flattering filters. Influencers use it to create consistency in their photo content. Essentially, a VSCO girl is someone whose look matches up with the curated filters found in the app, which boasts a user base primarily under the age of 25.
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