'VSCO girls' is the latest teen iteration of 'preppy' style with a casual beach-inspired flair.
Anne Milou has always had an affinity for oversized T-shirts, scrunchies and Puka shell necklaces.
"It’s probably the most popular trend I’ve seen come off the internet. I see it constantly," said Caprese Wippich, 18, of California, who calls herself a"retired 'VSCO girl'" and makes TikTok videos about the aesthetic. "That's a really interesting aspect of the 'VSCO girl' aesthetic. Here's this little environmental part and that’s fun. The girls who weren’t interested in protecting the environment before are now all upset about it because it's part of their aesthetic now," Wippich said.
Wippich, who works at Brandy Melville, said that she believes part of why the trend is so popular among high school-age girls is because of its accessibility and because there are very few financial and social constraints to the look.
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