Mark Zuckerberg signalled a major shift at Facebook, but history shows he often fails to deliver on promises.
Facebook CEO Mark Zuckerberg on Wednesday made a major proclamation: The future of Facebook is one focused on private communication.
When it comes to privacy, there are numerous examples throughout Facebook's history where Zuckerberg has made bold claims about Facebook privacy only to be proven wrong over and over. Something similar happened later in 2013 when the company announced Facebook Home, a custom version of Android that would launch on the HTC First smartphone. Zuckerberg got on stage to announce both products to much fanfare. This was Facebook's grand entry into the mobile market.
He wrote about using artificial intelligence to keep Facebook a community free from bullying and harassment. This promise has failed on two counts. For starters, Facebook is still littered with issues of bullying and harassment, and it's especially a problem for younger users on Instagram. Secondly, Facebook is not yet at a point where it can rely on AI to remove content that shouldn't be allowed on the service.
This is why I don't expect much from Zuckerberg's latest promise. The note itself is laced with caveats that should temper expectations. For starters, Zuckerberg says this more private version of Facebook is a work in process that will take a few years to come to fruition. And Zuckerberg himself addresses doubt in his note.
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