Meta CEO Mark Zuckerberg said in an earnings call that he expects AI-recommended content to make up more than 30% of Instagram feeds next year.
to try to quell the online backlash from the app’s users, Zuckerberg explained that social feeds across the company’s apps would shift from being driven “primarily by people and accounts you follow” to increasingly also being driven by content recommended by AI, even if you don’t follow the users who created the content.
to make up about 30% or more of“Social content from people you know is going to remain an important part of the experience and some of our most differentiated content, but increasingly we’ll also be able to supplement that with other interesting content from across our networks,” Zuckerberg stated, according to aThe clearest example of this shift on Instagram is the sudden abundance of Reels—which many have criticized for being random, not catered to their interests, or reposted from TikTok—in...
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