The case poses an almost existential question for the fashion industry.
Part of Zara's complaint alleges that Thilikó rebranded Zara items as its own with "exorbitant mark-ups," and that is falsely positioning itself "as an independent fashion brand and the creator and craftsman-like
maker of the fashion designs in its collections." , as well as irreparable and unquantifiable harm to Zara's reputation and goodwill," per The Fashion Law. Williams has yet to release comment or a statement on the case.
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