The French fashion giant plans to join the NFT craze
The applications, filed on Jan. 12, indicate that the company plans to offer multimedia files containing artwork, text, audio, and video content related to perfumery, toiletries, and other personal care items.Bitcoin Price May Receive Needed Trigger If This Analyst's Observation Comes True
The filings also suggest Yves Saint Laurent's goals extend to include sales directly through metaverse-based retail stores featuring said products. 2022 was a seminal year for integrated projects between the fashion and beauty industries, and the burgeoning Web3 space. High-end brands like Gucci, Lacoste, and Tiffany all debuted intersecting strategies involving NFTs and blockchain technology, aiming to give more economic power to token holders as crypto prices experienced significant drops.
By gradually transitioning away from immediate monetary incentives and into longer-term benefits like exclusive rewards, luxury brands are demonstrating the ongoing resilience of Web3 despite crypto’s volatile volatile nature.
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