Yum Brands Sets Industry Development Record, Doubles Digital Sales In Two Years
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“These strong digital numbers come as a result of investments we’ve been making and our strategy around digital because we knew it was the future of the industry,” Gibbs said. “Whenever you nearly double your digital sales in two years, I think that is evidence those investments are paying off.”Dragontail’s artificial intelligence technology
Such operational efficiencies are critical in a challenged environment. Notably, Yum’s strong Q4 and 2021 results don’t negate from those challenges, such as inflationaryCFO Chris Turner said the labor shortages have been most pronounced in the U.S. and did lead to some constriction of operating hours across its brands in Q4, particularly in the Pizza Hut delivery business.“[Labor] had a small but real impact on sales. We believe we’re past the peak,” Turner said.
“It feels like we’re moving to a better place. Some similar themes came up [from that call] of ‘we’re past the peak of Omicron and applications for team members are starting to come back up’ and the challenges on hours may start to abate over time,” Gibbs said. “We’re quite optimistic the business is heading to a better place.”
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