Former esports commentator and content creator Jack “CouRage” Dunlop has signed an exclusive deal with YouTube
when Michael "Shroud" Grzesiek also migrated to Mixer. Last week, YouTube also inked an exclusive streaming deal with Australian"We want to grow live streaming," Ryan Wyatt, head of gaming at YouTube, tellsThough the competition to sign streaming stars has been heating up in recent months, Wyatt says YouTube's strategy differs from other companies, focusing more on talent that is already native to the platform.
Wyatt cites Dunlop's "tremendous growth rate" on the platform as one of the deciding factors behind the new deal. "I’m trying to grow YouTube creators on the platform," he says. "Bringing [Dunlop] onto the livestreaming side allows him to focus on his growing his overall business on YouTube."
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