Creators will be able to tag products in Shorts videos.
The long-form video giant is testing shopping features with US-based creators and audiences in the US, India, Brazil, Canada, and Australia, allowing influencers to tag their own products in Shorts that viewers can then purchase, according to the report.
The addition of Shorts shopping features comes just days after TikTok announced similar features. Last week, TikTokits long-anticipated Shop program, which lets users purchase products directly in the app. TikTok has made clear its plan to integrate shopping into its app: before testing in the US, the feature was available in the UK and parts of Southeast Asia.
Affiliate programs and other shopping features could make YouTube more appealing for content creators as the company tries to compete with TikTok — and it has signaled it’s not afraid to pour money into the effort. In September, YouTube announced it would
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