YouTube creator Preston Arsement used his success online to invest and further monetize his brand, from merchandise to game development.
Preston Arsement, commonly known as"Preston" online, grew his digital YouTube brand into a fulltime business, hiring 24 people to help him.
In response to his fame, Arsement said parents of his fans will often show up to his office uninvited, bringing their children to see him. He will do things like wearing a hat if he wants to avoid getting recognized, and said his younger siblings are also often recognized from being featured in his videos.When Preston Arsement first started to gain a following online, he had no idea he would eventually hire his parents as part of the 24-person team working for him.
This partnership was when Arsement and his family began to realize that YouTube could become more than a hobby, he said. "We had no legal agreements in place - none whatsoever," Arsement said."That's when I put my mom on [the team]."
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