YouTube CEO to Burned-Out Creators: It’s OK to Take a Break From Posting
Stressed-out YouTube creators anxious that their channels will take a traffic hit if they take a mental-health break shouldn’t worry, according to YouTube CEO Susan Wojcicki: She says a data analysis shows that, on average, YouTubers get even more views when they return after a hiatus. In a Nov. 21 open letter to creators, Wojcicki [...
YouTube wants to help creators who use profanity — or otherwise produce videos that are deemed “advertiser unfriendly” — to make more money: The video giant has launched a test program to identify marketers who are “interested in edgier content,” according to CEO Susan Wojcicki. One of the first categories of advertisers YouTube has zeroed [...]Google wants to make it easier to buy movie tickets on the web: The search giant has teamed up with Fandango, MovieTickets.
The Players’ Tribune, the media company founded by Derek Jeter dedicated to serving up first-person content from athletes, has been acquired by Minute Media — the latest roll-up play in a wave of consolidation in digital media. Terms of the deal are not being disclosed. Completion of the transaction is subject to customary closing conditions [...]
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YouTube CEO implores video creators to take some time offYouTube CEO Susan Wojcicki, in her year-end letter, said YouTube hustlers can take some time off without worrying about burnout.
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YouTube Is Working To Find Advertisers For “Edgier Content,” CEO Tells CreatorsYouTube CEO Susan Wojcicki said the Google-owned online video giant is working to attract advertisers to “edgier” content even as it adds safeguards and weeds out more objectionable fare
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The CEO Who Doesn’t Want to Blend InInHerShoes: Rakia Reynolds isn’t interested in conforming to expectations
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Gannett CEO: 'Protecting journalism is the right thing to do'The merger between US newspaper giants Gannett and GateHouse closed on Tuesday. The combined company is retaining the Gannett name.
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