YouTube brought in $15 billion in advertising revenue in 2019 — 9 times more than Google paid to acquire the site 14 years ago
— which is nine times more than Google paid for the video-sharing website 14 years ago.
Alphabet, Google's parent company, broke out the long-awaited revenue numbers for YouTube for the first time ever on Monday in its earnings report on the 2019. Ads on the video site now comprise about 9% of Alphabet's overall revenue, which totaled $162 billion last year. The breakout for YouTube's numbers marks the end of a long period of silence: It's the first time Google has reported these figures since the YouTube acquisition closed in 2006. Alphabetfor the first time, which came out to about $2.6 billion in the quarter.
Alphabet CFO Ruth Porat said in a press release around the earnings report that the reason for the sudden disclosure is to "to provide further insight into our business and the opportunities ahead.
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