The collection officially drops on November 7th.
Giambattista Valli is all about making an entrance, whether it's gowns in eye-catching prints, or a mini dress with an unforgettable train. So, it's no surprise that to debut his collaboration with H&M, he tapped Kendall Jenner, Chiara Ferragni, and H.E.R. to show off dresses from his limited-edition drop at the epic amfAR gala during Cannes Film Festival. But that was really just a small taste of what was to come.
The design process was certainly very different —with H&M being so industrial, the fabrics and the techniques have been adapted to a lower price point. I see this collaboration more of another chapter than a 'best of' in the history of Giambattista Valli, with the collection being adapted to embrace the H&M customer while still conveying the spirit of Giambattista Valli and remaining 100% honest when it comes to the shapes, silhouettes and attitude.
What I was adamant about it that like any of my collections the whole collaboration had to be executed with perfection in mind and the details of each piece is proven in the results.The collaboration was great way to understand how the Maison Giambattista Valli is perceived.
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