Your Favorite Watch From the ’90s Is Back—And Tougher Than Ever: EXCLUSIVE

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Your Favorite Watch From the ’90s Is Back—And Tougher Than Ever: EXCLUSIVE
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We saw EmilyeOberg wearing a GShock_US watch, so we got a GShock watch.

Let’s flashback to the good old days of jelly shoes, hair scrunchies, and those Baby-G watches that earned us some major cool kid points in elementary school . May we never forget that chunky, mechanical design we loved sporting on our wrists like a badge of honor. Nor may we ever forget that cute lil’ G-SHOCK beep that, to this day, still has us looking up and around the room in search of the beloved relic.

View this post on Instagram There are 24 hours in a day and every one of them counts. Can you keep up with @emilyoberg’s 24 hours of toughness with G-SHOCK? #GSHOCK24HOURS #GMAS140 G-SHOCK’s new GMAS140 series boasts the mantra, “24 hours of toughness,” and proves it with its video campaign, starring three leading women kicking ass in their industries.

See below for the first of three videos, and head to gshock.com to sign up for an email alert so you’ll be the first to know when the GMAS140 watches are available to shop—all of which retail at $99, and what’s that? Four chic colorways for fall? Sold.

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