Taco John’s appreciates your enthusiasm for tacos on Tuesday, but it’s not afraid to sue you
even boasts: “Ever hear of Taco Tuesday®? We started it! We even trademarked it. That’s how seriously we take tacos.”Minnesota franchisee supposedly coined the term
in the early 1980s, the chain is far from the first to lay claim to the phrase. Before Taco John’s snagged the federal trademark for Taco Tuesday in 1989, the owner of Tortilla Flats, a now-closed restaurant in Laguna Beach, California, applied for a now-lapsed state trademark in 1984. Two years before that, Gregory’s Restaurant and Bar in Somers Point, New Jersey, trademarked Taco Tuesday in the state .
Even before the slew of trademarking Taco Tuesday took place in the ‘80s, the phrase had been in use for nearly a decade in the U.S., and the idea of a taco special on Tuesday had existed for even longer, food writer. The earliest-documented advertisement for a Tuesday taco special that Arellano found dates back to 1933, while the first documented use of the words “Taco Tuesday” appeared in a newspaper advertisement for a drive-in restaurant in 1973.
With such a long history and ubiquitous presence across the country, Taco Tuesday, it could be argued, is for everyone . In that regard, Taco John’s has already lost the fight to keep Taco Tuesday for itself.
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