People 17 and under significantly increased their screen time as the school year ended, Nielsen says.
Nielsen notes that the 2-11 and 12-17 age groups increased their TV use by 16 percent and 24 percent in June, a reflection of extra free time provided by the end of the school year.
Young TV users spent more than 90 percent of their increased TV time on streaming — where titles like Disney+’sParamount+ made it to 1 percent of total TV use in June, becoming the 11th individual streaming platform listed in the Gauge rankings. Six others hit monthly highs in June: YouTube , Netflix , Prime Video , Disney+ , Tubi and Peacock .Cable: 30.6 percent
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