'You prepare for war': how one U.S. firm tried escaping Trump's China tariffs

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'You prepare for war': how one U.S. firm tried escaping Trump's China tariffs
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Through dozens of interviews and phone, Whatsapp and email exchanges over a year, Reuters documents a businessman’s quest to uproot his supply chain operation from China to escape Trump's tariffs by a_roantree

HONG KONG - When Larry Sloven heard last year that U.S. tariffs threatened his China electronics business, he knew that setting up shop elsewhere would be a slog rather than an adventure.

Sloven, a native of Long Island, New York, cut his teeth in Asia in the 1970s sourcing lighting products from Japan. He then moved to Taiwan and then mainland China, making and sourcing electrical products for AT&T and Duracell, before becoming a buying agent for sporting goods retailer Dick’s.Rising labor costs and tighter regulations in China had already led him to consider moving the business elsewhere in Asia. But the trade war forced his hand.

Nor were some Capstone prototypes that Sloven sees as the future of the company: “smart furniture” like a mirror that doubles as a touchscreen with internet access.“You don’t know what’s coming next in China,” he said. After a site visit in February, Sloven ordered components for his smart mirror to be shipped to Thailand. By mid-March, Capstone engineers were showing the factory how to put them together.

But Sloven kept pressing ahead with the Thailand plan, concerned about the toll the trade war was taking in China. Meanwhile, development of the smart mirror was in full swing. The prototype was deemed a success at a Las Vegas electronics show in January, and a PR agency and a marketing company were hired to advertise the new product.For Sloven - and many others - the urgency level bounced back up. That month, a survey by AmCham China and AmCham Shanghai showed the number of firms that had moved production or were considering doing so leaped above 40%.

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