Microsoft is working on putting ads in Xbox games, according to sources close to the project. Could start later this year.
it was unable to confirm from sources whether ads in Xbox games would be available as skins or video ads. The outlet also was not able to determine if Microsoft has even pitched the idea to advertisers just yet.While ads in mobile games are very common, the same is rare for console games. As such, seeing anything about Microsoft’s plans to put ads in Xbox games might be concerning to players.
Currently, Xbox allows advertisers to purchase ad spots on the Xbox dashboard. And, certain games allow them to purchase ads in-game. However, the widespread use of ads in Xbox games is not something you see every day. If Microsoft is in fact working on a system that lets it advertise inside of games, we could see a drastic change to how free-to-play gaming on consoles works.overdo the ad business.