Starbucks' first pumpkin spice lattes were poured in October 2003. Now you can order them in late August.
With more than a month to go before the autumnal equinox, and 100 million Americans seeing temperatures sizzle above 100 degrees this week … Dunkin’ Donuts dropped its fall menu on Wednesday. It features a cinnamon sugar pumpkin signature latte, and an apple cider doughnut.
The pumpkin spice latte was so unlike any other coffee drinks at that time, that people couldn’t get enough. So the PSL has blown up to become Starbucks’ most popular seasonal drink of all time, with more than 200 million sold in its first decade on the menu. And as competitors like Dunkin’ and McDonald’s MCD, +1.
“People love and want pumpkin spice lattes, and that flavor, all year round,” he said, highlighting the 30,000 members of the Leaf Rakers Society, a closed Facebook FB, -0.14% group that describes itself as “a safe place” for people to share their love pumpkins, scarfs — and pumpkin spice lattes, of course — all year long. Starbucks is a page administrator.
And Genevieve Aronson, vice president for communications at Nielsen, agreed that shoppers are also fueling the August onset of pumpkin spice everywhere else. “While the early arrival of all things pumpkin spice is a topic of social media debate, early-season dollar sales of pumpkin spice products continues to deliver,” she told MarketWatch.
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