MLS Season Pass on Apple TV saw its three most-viewed matches between July 19 and July 26 — which happens to coincide with Lionel Messi joining the league.
If for some reason you had any doubt as to whether Lionel Messi joining Inter Miami has helped Major League Soccer overall, and Apple’s MLS Season Pass streaming service in particular, the answer is a resounding yes.
Recommended Videos Messi joined MLS in the midst of the Leagues Cup, which pits clubs from MLS against clubs from Mexico’s Liga MX. And he immediately had an impact, scoring the winning goal on a free kick in the final minutes of a 2-1 win over Cruz Azul on July 21. Just four days later, he scored twice in a 4-0 shellacking of Atlanta United. Up next is a knockout-round match against an opponent still to be determined on August 1.
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