WWE and UFC are merging into a sports entertainment behemoth

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WWE and UFC are merging into a sports entertainment behemoth
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WWE won’t be owned by the McMahon family much longer.

, Ari Emanuel’s Endeavor Group is acquiring World Wrestling Entertainment and will spin out a new publicly traded company that combines it with Ultimate Fighting Championship. The deal values WWE, which for decades has been owned and run by the McMahon family, at $9.3 billion and the Endeavor-owned UFC at $12.1 billion.

The non-scripted UFC, which Endeavor took full control of in 2021 after purchasing a majority stake years earlier, has also proven to be a wise investment with hugely successful pay-per-view events. Following CNBC’s report of the imminent deal, MMA star Conor McGregor celebrated the news on Sunday night.

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