Two investors bought a bottle of champagne with digital tokens attached for $2.5 million, likely breaking the record for the most expensive wine in history. And they don't plan to pop the cork. 'I think it will be a good investment.'
The buyers, Italian brothers with wealth from crypto and fashion, don’t plan to pop the cork. ‘I think it will be a good investment.’
Non-fungible tokens, or NFTs, have gone in the last year from a relatively obscure blockchain technology to a market valued at around $44 billion. WSJ explores how NFTs are transforming the art market and tells the story of who is behind the buzz. Photo illustration: Alexander Hotz/WSJStocks are in a bear market and crypto has crashed, but two investors have put their money into something more unusual: a bottle of champagne with digital tokens attached. It sold for $2.
Entrepreneurs and brothers Giovanni and Piero Buono bought the bottle in a private sale last Friday, a magnum with a 2017 vintage sold by Champagne Avenue Foch.
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