U.S. grappling start-up All Elite Wrestling (AEW) may need its Japanese partner to help fill London's 90,000-seat Wembley Stadium for a show in August, its billionaire founder said, looking to wrest market share from its newly beefed-up rival.
with the operator of mixed martial arts franchise UFC into a $21 billion entertainment giant.
"In a world where the proposed merger happens, as it is suggested on paper, then I would believe the AEW, New Japan Pro Wrestling partnership is more imperative than ever before," Khan told Reuters in a video interview from Jacksonville, Florida. The AEW and New Japan co-branding will be put to the test later this month at a joint production in Toronto known as Forbidden Door.
The company set up a U.S. subsidiary in 2019 and sold out a show in New York's Madison Square Garden until the coronavirus caused borders to slam shut and made live events impossible.
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