There is an evolutionary reason why humans enjoy sitting around watching a fire, river, or TV screen that is playing the Super Bowl.
that aired during the U.S. football season in 2013. The ad shows a person gazing hypnotically at a television, then cuts to an ancestral human staring at a fire.
People have sat around campfires relaxing and telling stories for hundreds of thousands of years. A strong case can be made that this has created a selective evolutionary pressure for people who can chill out by a fire, which puts them in the mood and position to learn from storytelling, and to act cooperatively rather than independently.
Gathering around an evening fire is also an important opportunity for calm information exchange. During the day, biological rhythms produced by elevated cortisol and other stress hormones keep humans awake and provide the pre-coffee bump needed to be motivated and get things done—like finding and preparing food, and cleaning up around the house and yard. But as cortisol levels drop in the evening, we’re able to sit and relax. We’re in a mood to tell and listen to stories.
For these reasons, we are compelled to watch and recount not just romantic comedies or speculative science fiction but also traffic accidents and even war. In 1861, Washingtonians actually took, news, and sports to encapsulate the melodrama of human experience and conflict. And we recall significant events: Alabaman football fans recount Mark Ingram’s,” the accusation that the New England Patriots deflated footballs to earn their win in the 2015 playoffs. We are wired to tell such stories.
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