World’s Largest Arabica Coffee Producer Gos Big To Grow Green

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World’s Largest Arabica Coffee Producer Gos Big To Grow Green
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Despite the sector acting on sustainability initiatives, commercial practices still often exploit farmers with only 10% of coffee’s total value staying in the countrie...

“If you can buy green coffee at $1.09 per pound, and the roasters are selling you a bag of roasted coffee in the U.S. at $12.99 in the supermarket and it is only 12 ounces, who’s getting the money? Not the growers and they’re the ones doing everything,” says Green Coffee Company CEO Boris Wullner.

The company now has complete control of its supply chain: from cultivation to processing to direct trade with end clients. This means they can pay a fair price to coffee farmers and grow coffee sustainably. “Everything’s unique, from the coffee tree nursery to the end consumer, we’re attacking all the old parts of the supply chain that normally are not tackled by growers.”

“The company generates something very important in the agricultural sector: a mirror effect. As long as the small producers located around GCC crops are able to implement best practices in agriculture, like the ones GCC already has, that brings wonderful externalities to the table,” explains Marcela Urueña, Colombian Government Chief Advisor for Coffee Affairs.

In Colombia, coffee growers are not accustomed to using a centralized wet milling facility. Instead, each producer has their own small, technologically dated wet mills, resulting in low efficiency and large product losses.

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