From the first blonde haired Barbie created by Mattel in 1959 to the upcoming Barbie film, the iconic doll with small feet continues to make a large impression on generations of fans at the new 'World of Barbie' immersive experience in Los Angeles.
A woman poses for a picture next to a Barbie doll as she visits the World of Barbie immersive experience preview in Santa Monica, California, U.S., April 12, 2023. REUTERS/Mario Anzuonicreated by Mattel in 1959 to the upcoming "Barbie" film, the iconic doll with small feet continues to make a large impression on generations of fans at the new "World of Barbie" immersive experience in Los Angeles.
"It's for grownups too," Treadway said in an interview. "To see people's faces when they walk in, it is really is fun. I mean, their jaws hit the ground, all ages." Guests can explore rooms in the 20,000 square-foot attraction dedicated to Barbie's careers and hobbies as well as an assortment of doll selections that celebrate diversity.
The dolls have come to represent inclusivity over the years with the message that children, no matter their background, can be anything, she added.
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